Lordship begins at Salvation

Romans 10:9
That if you confess with your mouth, "Jesus is Lord," and believe in your heart that God raised him from the dead, you will be saved.

1 Corinthians 12:3
Therefore I tell you that no one who is speaking by the Spirit of God says, "Jesus be cursed," and no one can say, "Jesus is Lord," except by the Holy Spirit.

This is why Jesus talks about discipleship. Remember the story about the rich ruler? Jesus looked after the rich young ruler as he walked away, but Jesus did not follow him or attempt to coerce him. Jesus wants people make their own moral choices; and Christ knew this and permitted rich ruler to go his own chosen way. Jesus is saying that He cannot do our repenting for us. He died for our sins, now it is up to us to pick up the cross. "Salvation is free, ... but discipleship will cost you your life." (Dietrich Bonhoeffer)

Love is NOT conditional however discipleship is conditional. Love is very unconditional.
James 5:16................Confess to and Pray for one another
Colossians 3:13...........Forgive one another
Colossians 3:16.......... Counsel one another
Galatians 6:2..............Bear one another's burdens
Titus 1:13.................Rebuke one another (with love)
1 Thessalonians 4:18....Comfort one another
Hebrews 10:25...........Exhort one another
Romans 14:19............Edify one another
Romans 15:14............Counsel one another
Galatians 5:13............Love one another
Ephesians 4:12...........Love one another
1 Peter 1:22..............Love one another

1. Living in Spiritual Worship: Romans 12
2. Living in Love: 1 Corinthians 13 and 1 John 3
3. Living in Spirit: Galatians 5 and Hebrews 5 through 6
4. Living in Light: Ephesians 5 and 1 John 1
5. Living in the Armor of God: Ephesians 6
6. Living to know Christ: Phillipians 3 and 2 Peter 1
7. Living Spiritually Alert: 1 Thessalonians 5
8. Living in Faith: Hebrews 11
9. Living Close to God: James 4
10. Living in Holiness: 1 Peter 1
11. Living in Truth: 2 John